Creativity is Calling

The thumbprint is unique in the fact it has no other design like it. It is tailored to the hand it belongs and a great deal of creativity is expelled to create a world population of them; just around 14 billion different ones. The Houndstooth Press hopes each t-shirt that leaves our doors holds a thumbprint design for the customer it is intended and our artists are the man power behind that mission.

Just how does one keep thier creativity flowing? with our artists busy at work we turned to a recent aritcle written by Jonah Lehrer in The Wall Street Journal on March 12, 2012.

Before you label yourself as a dominant left brained individual void of creativity I want you to take a second and hear what Mr. Lehrer has to say. I mean his opening line  Lehrer writes 'the 'Creative Type' is a myth' and continues to go in depth scientifically of the opportinuty that anyone has to be creative.

His list is as follows

1. Color Me Blue

A 2009 study found that subjects solved twice as many insight puzzles when surrounded by the color blue, since it leads to more relaxed and associative thinking. Red, on other hand, makes people more alert and aware, so it is a better backdrop for solving analytic problems.

2. Get Groggy

According to a study published last month, people at their least alert time of day—think of a night person early in the morning—performed far better on various creative puzzles, sometimes improving their success rate by 50%. Grogginess has creative perks.

3. Daydream Away

Research led by Jonathan Schooler at the University of California, Santa Barbara, has found that people who daydream more score higher on various tests of creativity.

4. Think Like A Child

When subjects are told to imagine themselves as 7-year-olds, they score significantly higher on tests of divergent thinking, such as trying to invent alternative uses for an old car tire.

5. Laugh It Up

When people are exposed to a short video of stand-up comedy, they solve about 20% more insight puzzles.

6. Imagine That You Are Far Away

Research conducted at Indiana University found that people were much better at solving insight puzzles when they were told that the puzzles came from Greece or California, and not from a local lab.

7. Keep It Generic

One way to increase problem-solving ability is to change the verbs used to describe the problem. When the verbs are extremely specific, people think in narrow terms. In contrast, the use of more generic verbs—say, "moving" instead of "driving"—can lead to dramatic increases in the number of problems solved.

8. Work Outside the Box

According to new study, volunteers performed significantly better on a standard test of creativity when they were seated outside a 5-foot-square workspace, perhaps because they internalized the metaphor of thinking outside the box. The lesson? Your cubicle is holding you back.

9. See the World

According to research led by Adam Galinsky, students who have lived abroad were much more likely to solve a classic insight puzzle. Their experience of another culture endowed them with a valuable open-mindedness. This effect also applies to professionals: Fashion-house directors who have lived in many countries produce clothing that their peers rate as far more creative.

10. Move to a Metropolis

Physicists at the Santa Fe Institute have found that moving from a small city to one that is twice as large leads inventors to produce, on average, about 15% more patents.


Creativity is in the hands of the holder. If that's how it goes. But Leher makes it a point that there are 10 scientific ways to spark your own creativity when you think you've exhausted all of your options.

It seems actual artists may be naturally inclined to possess all of these ways and really it's the desire they have to want to possess them that makes them artists. The unique designs that they create are the result of the combination of all of Lehrers 10 ways plus an internal desire to want to create. Whether that's in the form of a t-shirt print or in a series of lines across the surface of your finger each design is a unique representation of of a spark of creativity.





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